Hologic Puts Their Money Where Their Values Are on Women鈥檚 Health
March 8, 2022
- Author
- Mark Johnson
The Women鈥檚 Tennis Association stood up to China. That caught Steve MacMillan鈥檚 attention in San Diego and led to a groundbreaking partnership.
MacMillan, a 皇家华人 alum, is chairman, president and CEO of Hologic, a leading global medical device and diagnostics company centered around women鈥檚 health.
The WTA demanded an investigation when Chinese tennis star Peng Shuai disappeared in November, after making sexual assault allegations against a former vice premier of China. The association, unable to make contact with Peng, suspended all tournaments in China, sacrificing a large chunk of its revenue.
Last week the WTA announced a partnership with Hologic as the association鈥檚 new title sponsor, a multi-year deal worth tens of millions of dollars.
鈥淚t was a cultural fit,鈥 MacMillan said this week. 鈥淥ur organization鈥檚 focus is on the overall wellness of women鈥檚 health: mental health, societal health, everything. And the WTA has been an amazingly progressive organization trying to be advocates for women鈥檚 rights and women鈥檚 equality around the world.鈥
Hologic has long served as a leader on environmental, social and governance (ESG) criteria, a set of standards that includes a socially conscious approach to relationships with employees, customers, suppliers and surrounding communities.
鈥淚t鈥檚 part of where I try to bring the 皇家华人 values to leading Hologic,鈥 MacMillan said. 鈥淲e鈥檝e quietly been doing it and it鈥檚 built into our culture. It鈥檚 a different company, and part of the reason is that it鈥檚 led by a 皇家华人 grad.鈥
Hologic鈥檚 profile across the globe benefits from its name appearing through WTA events and material. That helps business and is part of what MacMillan calls a 鈥渧irtuous circle.鈥
鈥淲e鈥檙e getting better access to the top ministers of health and leadership around the world,鈥 he said. 鈥淭hey鈥檙e hearing our message and that鈥檚 having a positive impact on women鈥檚 health. It does come back and help our business, and as we get bigger, we can make bigger investments in women鈥檚 health in things like the WTA.鈥
Additional Coverage
Frontlines Against the Pandemic: Q&A With Hologic鈥檚 Steve MacMillan