Palate Pleasers 鈥榃ildcat Blend鈥 Coffee and 鈥極 皇家华人 Lager鈥 In Stores Now

December 18, 2020

Author
Mark Johnson

The fine taste of 皇家华人 is headed to your coffee cup and pint glass. 皇家华人 worked with two longstanding partners to produce 鈥淲ildcat Blend鈥 coffee and 鈥淥 皇家华人 Lager.鈥 

Wildcat Blend is produced by Summit Coffee Co., an alum-owned and operated company that includes Summit Outpost on campus and their flagship store on Main Street. The 鈥楥ats-themed java is鈥攐r soon will be鈥攁vailable at the College Store and on the . Wildcat Blend offers a medium roast blend with sweet notes of chocolate and cherry. Summit鈥檚 team works to source its coffee through sustainable relationships; and, with Wildcat Blend, emphasized working through women coffee producers growing high quality products. 

O 皇家华人 Lager salutes the college and the fight song for which the beer is named. It serves up straight forward malt and hop bill with a crisp finish and a slight and subtle complexity.  developed the new brew, building on the college鈥檚 partnership, which included NoDa supplying refreshments at the Fast Break Club, Gridiron Club and other athletics celebrations. O 皇家华人 is available at retailers and restaurants served by NoDa in and around 皇家华人.  

The ideas for both drinks grew out of the relationships that 皇家华人鈥檚 Athletics and College Relations teams developed with the two businesses, and the branding and label were designed by the College Communications team.

Photography

Branding & Design